UK Pub history research and London historical street directory

Search the historical London street directory and pub history site by surname, street or pub name

Search Engine Optimisation on the pub history sites

I have been researching pub history for 10 to 15 years. The I am Pub history site is the conclusion of these efforts. It brings together many peoples efforts in research of the historical public house. I have also rewritten the sites many times over this period.

This site is a modern look on the pubs that still exist today, i.e. in 2017; and are my link back to the pub history (or not) of these pubs.

I also keep getting emails that tell me they can fix the sites, as there are many issues regarding my placement in search engine results - I know they are correct. Currently, today, if I search on the term 'pub history' in google, I was getting six responses in the top 40 earlier today, including #1, so my sites are not bad, but they could be a lot better. They vary from hour to hour.

Here are the tips I keep receiving, and I am going to use this relatively new site, with only a handful of pages to try out these optimisation techniques. They do not really tell the full story, as one of the best ways of getting a high ranking in the search engines is to waffle, than to quote simple facts; i.e. make the page descriptive.

Here is a really good example B&P Sevenoaks ; which really annoys me, as it looks brilliant, and has one reference to the pub being open since 1799, probably a reference from my page: - the White Hart, Tonbridge road, Sevenoaks. The rest of their page is waffle, as are most of them; but they do include history of the area. I am guessing the people contacting me at present want to follow a similar line of waffle over useful fact - i.e. none of the facts are referenced in any way to prove that they are true. I can do that - Donald Trump is quite good at doing this, too.

Points to be considered are:
• Appropriate keywords have not been not chosen - correct
• Pages indexed by Google are low - except for the term pub history
• GEO Meta Tags are not present - what are these?
• Html to text ratio are not so good - cut out some of the excess html
• Errors in the coding part of your website  - I know this, I have split my sites recently
• Social media presence has not been enhanced at all - not allowed on facebook.
• Lots of On page and On site issues present in website  - I know this, I have split my sites recently
• Relevant Keywords are not listed organically in the SERPs. What??
• Robots.Txt File not present - I don't think this is important.
• Website performance and relevancy is very poor - its not bad performance wise, not sure about relevancy

Area Of Enhancement and ROI - some of this is waffle :
• Top page ranking for your targeted keywords in 3 - 4 months of campaign - I already do this
• Complete bug free and Google updated website - I am not compliant for mobile devices, but I have about 60,000 pages
• Quality and authenticate links resulting in more quality traffic - usually improved by buying links, not going to do this.
• High potential business over Online - what?
• Growth in Conversion rate - what?
• Complete clean coded spam protected website - not relevant, and not actually possible


And Last updated on: Thursday, 13-Apr-2017 23:46:05 BST